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IZOD brands the IndyCar Series (part 1)

Geoff Wood

There’s a lot of buzz in the racing world about the announcement last week of IZOD as a title sponsor for the IndyCar Series. IZOD has been involved with IndyCar since 2008, as both “the official apparel sponsor” of the series and as a personal sponsor for driver Ryan Hunter-Reay.

IZOD fills the role of name sponsor for the top open-wheel series run within the Indy Racing League much like Sprint fills the role for the top equivalent in fender-racing (for those who like association games: IZOD is to IndyCar as Sprint is to NASCAR). Firestone has been on board for years for the open-wheel development series (to continue the game: Firestone is to IndyCar as Nationwide is to NASCAR).

Much of the talk has been about how what the sponsor tangibly brings to IndyCar such as distribution through hundreds upon hundreds of Macy’s stores, an increased advertising buy as part of IZOD’s parent Philips-Van Heusen gigantic spend, and (with a 6 year commitment) validity of the series’ economic health over the next several years.  That’s not to mention the straight up cash that’s being routed to the teams and the good folks at the IMS.

(Continue to part two)